The non-negotiable rules

Three rules we don't bend

How we pick topics

Before writing a piece, we ask four questions:

1. Does anyone actually search this? We verify against Google Search Console and public trend data, not gut feel.
2. Is the existing top 10 already enough? If they already cover the question well, we don't duplicate. If they are machine-translated, outdated, dodging the risks, or skipping hands-on testing, we step in.
3. Do we have the primary material? No Binance screenshots, no regulator filings, no hands-on test runs — the topic gets parked.
4. What decision can the reader make after reading? Every article must lead to a concrete action: register, don't register, switch exchange, wait. No encyclopedia drift.

Fact-check workflow (mandatory on every piece)

Between draft and publish, every article must pass:

• Fang Heng's fact-check: every number, fee, link, and regulator citation. One error and the whole piece goes back.
• Link verification: all external links opened and tested — broken links, geofencing, redirects all flagged.
• Risk-section placement: risk language must appear within the first 30% of the article, never buried.
• Affiliate disclosure check: pieces with affiliate links must disclose at the top, near every CTA, and at the bottom; affiliate links must carry rel="sponsored noopener noreferrer".
• Lin Lu's final sign-off: tone audit, balance check, no implied-return language, no breach of the "no shilling" line.

Risk disclosure workflow

For YMYL content (anything affecting money), publication requires:

• "Crypto assets are high risk and may lose all value" visible above the fold at least once.
• Futures, leverage, lending, Auto-Invest pieces start with a red risk card at the top.
• Regional availability, KYC, tax pieces explicitly say "verify against your local law and Binance's official pages".
• The following phrases never appear on this site: "guaranteed profit", "risk-free", "rewards guaranteed", "100x potential".

AI in our workflow — disclosed

We are not coy about this: AI tools are part of how we work. What they do and don't do:

• What AI does: assists with summarizing Binance announcements, drafts initial localizations across languages, helps catch typos.
• What AI does not do: it does not replace fact-checking (numbers, links, regulator citations are reviewed by Fang Heng manually); it does not replace hands-on testing (operational screenshots come from accounts we run); it does not replace Lin Lu's final review.
• On localization: English, Portuguese, Japanese, Turkish, and Vietnamese drafts are AI-assisted and then reviewed by a native or fluent speaker before publication — we have learned the hard way what unedited machine translation looks like (e.g. concatenated Latin words in Turkish), and we refuse to ship that.

What we refuse to write

• No paid courses — no bootcamps, no premium trading education.
• No shilling — no "buy BTC now", no "this coin will pump".
• No influencer-coin lists — meme coins, new launches, low-cap tokens get risk pieces only, never "potential" lists.
• No paid signals, no paid groups, no VIP services — readers never pay this site.
• No account services — anyone asking for your password, 2FA code, or seed phrase claiming to be us is impersonating us.

Commercial relationship and independence

We are a Binance Affiliate Partner (referral code BN16188). Commission is paid by Binance and does not increase your cost. Details in the Disclaimer.

Commission does not move the editorial conclusion. Binance reviews include strengths and limitations (beginner futures loss rates, regional unavailability, regulatory history). If Binance restrictions ever crossed a line that made us uncomfortable recommending the platform, we would pull the affiliate placement. We call that the "red line clause" internally.

How readers can hold us to this

If any article violates one of these rules → [email protected]. Every substantive change is logged in Corrections.

Last reviewed: 2026-05-20 · written by Lin Lu (editor-in-chief) · fact-checked by Fang Heng